#SYNERGY OF SERRA ROADMAP FULL#

Both of us understood that enforcing good communication between the key stakeholders was essential to a productive collaboration, and so the conversation began.

Like me, Serra brought years of experience and knowledge to his company. David Serra, long-time industry veteran, had just signed on as Senior Director of Client Services. The company had taken a new direction in leadership, with the goal of building stronger client-vendor relationships. I was ready to explore a number of new initiatives, including regular client-vendor meetings, glossary maintenance, and increased linguist participation in the terminology process.Ģ013 was also a pivotal year for Avantpage. I knew what needed to be done to guide the organization into the next stage of the maturity continuum.

#SYNERGY OF SERRA ROADMAP FULL#

With multiple vendors often working on the same language and TM exchange (TMX), content was not being leveraged and the translations were full of inconsistencies, resulting in increased costs and poor overall translation quality. What I encountered at Delta Dental was very different: a multiple-vendor model with no shared translation management system (each LSP had its own TM) there was no centralized terminology management and essentially no TM maintenance was in place. As an experienced localization manager with a background in multicultural marketing, I was accustomed to running a well-oiled machine when it came to translation of marketing content. When I joined Delta Dental in 2013, it was my goal to establish an enterprise translation process based on industry benchmark standards. An additional consequence of this growing relationship was account revenues that saw an increase of 88%, with projections for even more growth in 2015. Fortunately, their story is one with a happy ending: One year later, Delta Dental and Avantpage have seen their relationship evolve into a real partnership. This is the story that Delta Dental and Avantpage have to tell: Five years into a well-established client-vendor relationship, in autumn of 2013 both organizations realized a revised roadmap could take their collaboration in a new, positive direction. Sometimes, even with the best business practices in place, a client-vendor relationship needs to be revitalized, as project requirements evolve and changes take place within the organizations themselves.

Synergy of serra roadmap